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A business owner survey is an important means to engage the business community in the market analysis process. It invites business owners to share their perspectives regarding the current and future economic health of a downtown or other business district or industry. A survey also yields essential information on individual business needs and opportunities--information that can be used to support district-wide retention and expansion initiatives. Finally, a survey provides a vehicle for the business community to share new ideas, which creates synergy and vitality. This also lays the foundation for launching other market analysis initiatives with business owners, who are an important stakeholder group.